A B2B ecommerce development company for businesses that sell to businesses
Trade buyers do not want a nicer shopping experience. They want the order they place every month to take five minutes instead of a phone call, a WhatsApp photo and three follow-ups.
- Customer-specific pricing
- Credit terms
- ERP integration
B2B is a workflow problem wearing a storefront
Consumer stores are built for discovery. Someone lands, browses, and decides. B2B is the opposite. Your buyer already knows exactly what they want, orders it regularly, and their job is to place it without errors.
So the features that matter are not the ones a normal ecommerce build gives you. Saved order lists, their agreed price, a purchase order number on the invoice, and someone above them approving anything over a limit.
If your portal does not do those things, buyers go back to email, and you have paid for a website nobody uses.
Pricing is the hardest part, and it is not optional
Almost no B2B business has one price list. You have prices per customer, per group, per volume band, and sometimes a price that was agreed on a call two years ago and never written down.
The first job is usually getting those rules out of one person's head and into a system. That is uncomfortable work and it is where most B2B projects succeed or fail.
Once the rules exist in software, everything else follows. The buyer sees their price. The rep can quote without ringing the office. Finance can explain any invoice.
Credit terms, which most carts assume away
Off-the-shelf carts assume you pay before you ship. Indian trade assumes the opposite. Thirty days, sixty days, a credit limit, and an account that gets blocked when it is exceeded.
That has to be built. The checkout needs a pay-on-account option, the system needs to know each buyer's limit and outstanding balance, and someone in accounts needs a screen that shows both.
GST, e-invoicing and the paperwork buyers actually need
A trade buyer needs the invoice to be right because they are claiming input credit on it. Wrong GSTIN, wrong place of supply, wrong tax split, and they will call you.
So the portal has to capture the buyer's GSTIN, work out CGST and SGST against IGST from the shipping state, and produce an invoice that matches what you file. Above the turnover threshold, e-invoicing registers it before it reaches the customer.
Export orders bring their own set: LUT, zero-rated supply, shipping bill references. If you sell abroad, that has to be in the system rather than in a separate spreadsheet.
The ERP question
Most B2B businesses already run on something. Tally, SAP, Busy, or an in-house system somebody built fifteen years ago. The portal is not replacing it.
The work is a reliable connection between the two: stock levels out, orders in, invoices matched. We build that as a queue rather than a live call, so an ERP being down for an hour does not take your portal with it.
How we measure whether it worked
Not conversion rate. The number that matters in B2B is the share of orders that arrive without anyone at your end typing them in.
If that number is climbing, the portal is working and your sales team has stopped doing data entry. If it is flat, something in the buying flow is still easier over email, and we go and find it.
What people ask us
It depends on how strange your pricing is. Adobe Commerce has the deepest B2B features built in. BigCommerce B2B Edition is lighter and cheaper to run. Shopify Plus B2B works if your rules are simple. If the rules are genuinely unusual, a custom build on top of your ERP can be cheaper than fighting a platform.
Yes, and they should. Customer group pricing, contract pricing and volume breaks all get set up so each buyer logs in and sees their price. If a buyer has to check the price against their agreement, they will keep phoning you.
Yes. A buyer places the order, someone above them approves it over a set limit, and the order only goes to fulfilment after that. We build it to match your customers' real org structure, including what happens when the approver is on leave.
Yes. We build the connection as a queue so neither system takes the other down. Stock and price flow out, orders flow in, and failed messages retry instead of disappearing.
Twelve to twenty weeks for most businesses. Pricing rules and the ERP connection take the most time, not the design. We work in two-week blocks with a preview link from day three.
One office in Bali Nagar, West Delhi. A lot of our B2B work comes from the wholesale and export businesses around Karol Bagh, Naraina, Gandhi Nagar and Okhla, which is why this is the work we know best.
Want a second opinion before you spend the budget?
Half an hour with a senior engineer. No slides, and no sales call pretending to be something else.