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Independent studio · Delhi

We build online stores and web software for businesses that need it working.

We are a small team in Delhi. We build online stores, websites, mobile apps and the internal tools that sit behind them. The same people plan the work and write the code.

  • Online stores
  • Websites and web apps
  • Mobile apps
  • Custom software

Book a 30-minute call

Tell us the messy version. We will say what we would do about it, and whether we are the right people for it.

No sales sequence. One reply from a senior engineer, usually within a working day.

What we do

Seven kinds of work, one team

Your project does not get passed between departments. The people who plan it are the people who build it, and they stay until it is live.

All services

Not sure which of these you need?

Most people arrive sure they need to rebuild everything. About a third actually do. The first week tells you which group you are in.

Talk it through
Platform depth

We have views on platforms, and we will explain them

Picking the wrong one costs you a year. These are the four we use most, and why we would choose each.

Past the theme ceiling, without leaving the platform

Custom Online Store 2.0 builds, Hydrogen storefronts, Shopify Functions and the app work that starts once the defaults run out.

  • Hydrogen and Oxygen storefronts
  • Checkout extensions and Functions
  • Subscriptions, bundles and loyalty
  • Shopify Plus B2B implementation
  • Migration from Magento or WooCommerce

98

Median Lighthouse performance

Every platform engagement starts with the same question: what would have to be true for you not to replatform?

How we run migrations
Business models

Four kinds of selling, four different builds

What works for a subscription brand will hurt a wholesale business. We start with how you sell, then pick the platform.

B2B

Trade accounts, negotiated pricing, approval chains

Company hierarchies, requisition lists, credit terms and quote-to-order flows. We build the boring machinery that lets a sales team stop taking orders over email.

  • Customer-group pricing
  • Quote and approval workflows
  • Purchase order and net terms
  • Rep-assisted ordering

D2C

Own the relationship end to end

Storefronts built for repeat purchase — subscriptions, loyalty, first-party data and a lifecycle programme that does not depend on rented audiences.

  • Subscription and replenishment
  • Loyalty and referral
  • First-party data capture
  • Lifecycle automation

Marketplace

Many sellers, one trustworthy experience

Vendor onboarding, split payouts, commission logic and the moderation tooling that keeps quality from sliding as supply grows.

  • Vendor onboarding and KYC
  • Split payments and payouts
  • Ratings and dispute handling
  • Catalogue moderation

B2B2C

Sell through partners without losing the customer

White-label storefronts, partner portals and shared inventory across a network of resellers, franchisees or clinics.

  • Multi-tenant storefronts
  • Partner portals and reporting
  • Shared inventory and fulfilment
  • Co-branded experiences
How we work

Four steps, and you can stop after any one

Each step gives you something you own. Nothing is held back to make you pay for the next bit.

  1. 01

    Framing week

    A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.

  2. 02

    Architecture & plan

    A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.

  3. 03

    Build in the open

    Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.

  4. 04

    Launch & operate

    Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.

Technology

We pick boring tools on purpose

We use tools you can hire for and we can hand over. Anything new has to solve a problem the usual choice cannot.

Where we apply it

Front end

Next.jsReactTypeScriptTailwindHydrogenAstro

Back end

Node.jsFastifyNestJSLaravelPythonGo

Data

PostgresRedisElasticsearchBigQueryPrismaTemporal

Commerce

Shopify PlusBigCommerceAdobe CommerceWooCommerceStripeAlgolia

Mobile

SwiftKotlinReact NativeFlutterExpoFirebase

Platform

VercelAWSCloudflareTerraformDockerGrafana
Journal

Things we have learned

Written by the people doing the work, about the decisions that turned out to matter most.

Read the journal
Packages

Our Website Development Packages

Fixed-price builds for the websites businesses ask us for most — from a four-page static site to a fully custom Laravel store. Each package spells out what is included, links to live sites we have built at that level and demos you can click through, so you know exactly what you are paying for before work starts.

5-8 Pages

WordPress Dynamic Website

₹25,000+18% GST

Demo links

  • Normal theme
  • Up to 4 banners on the home page
  • Dynamic website
  • Up to 8 pages
  • Query form with 4 fields
  • Social media page linking
Ask about this package
10 Pages

Dynamic Website

₹40,000+18% GST

Demo links

  • Technology: HTML5, CSS3, Laravel, MySQL
  • Responsive design for mobile
  • Normal theme
  • Up to 4 banners on the home page
  • Dynamic website
  • Up to 10 pages
Ask about this package
15 Pages

Professional Website

₹49,999+18% GST

Demo links

  • Technology: HTML5, CSS3, Laravel, MySQL
  • Responsive design for mobile
  • Visually appealing theme
  • Up to 4 banners on the home page
  • Dynamic or static website
  • 15 pages
Ask about this package

Prices are in Indian rupees and exclude 18% GST. Domain, hosting, paid themes, plugins and app subscriptions are billed at cost. Somewhere between two packages, or need something that is not listed? Ask for a quote — it usually takes one call.

FAQ

Questions we get asked first

If the answer you need is not here, the fastest route is a thirty-minute call with someone who would actually work on it.

Online stores, websites and web apps, mobile apps, and internal tools. We also do the design and marketing work around them. We build things; we are not a staffing agency, though we do put people inside a client team when that team already has strong technical leadership.

With a paid first week. We look at what you already have, talk to the people who use it every day, and write a plan. The plan says how we would build it and what the trade-offs are. It is yours to keep, and about one client in five uses it to do the work themselves.

The first week is a fixed fee. After that we quote a price range per milestone rather than one number, because the honest answer changes as we learn the system. Most first releases take a team of three to five people, eight to sixteen weeks.

Yes, all of it, from the first line. The work sits in your repository, under your account, on your servers. There is nothing of ours you have to keep paying for.

One office in Delhi, in Bali Nagar. Everyone works from there. For clients elsewhere, at least four hours of every working day overlap with yours, and the people you meet in the first week are the people who build the thing.

That is most of what we do. We join your standups, review your code, and hand ownership across as the project goes on. The aim is that you stop needing us.

Want a second opinion before you spend the budget?

Half an hour with a senior engineer. No slides, and no sales call pretending to be something else.