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Written by the people doing it, usually about the decision that turned out to matter more than anyone expected. No listicles, no reheated vendor marketing.
Commerce11 August 20269 min
Big-bang replatforms fail for the same reason big-bang anything fails: there is no safe moment to stop. Here is the order we move things in, and why the storefront always goes first.
Ines Vogel · Principal architect
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Engineering28 July 20267 min
Every team we meet has a performance target. Almost none of them have a mechanism that stops a regression from shipping. Those are very different things.
Marcus Oyelaran · Engineering lead
Studio9 July 20266 min
Roughly one client in five takes our framing document and does the work in-house. We think that is a feature, and here is the reasoning behind it.
Sara Kilián · Managing partner
Design24 June 20268 min
A token system fails when it describes what a colour looks like instead of what it is for. The naming decision is the whole game.
Noor Haddad · Design director
Growth2 June 20266 min
We audited fourteen client sites last year. The single strongest predictor of results was not audit quality — it was whether the auditor could open a pull request.
Devin Achebe · Head of growth
Engineering19 May 20267 min
Sync libraries will solve the mechanics. They will not tell you what should happen when two people edit the same record on a train. That part is yours.
Tobias Renner · Mobile lead
Commerce30 April 20268 min
Trade buyers do not want a better shopping experience. They want their existing purchasing process to take fewer emails.
Ines Vogel · Principal architect
Engineering8 April 20266 min
Load testing against production-shaped data twice before peak has caught more genuine incidents for us than any amount of monitoring.
Marcus Oyelaran · Engineering lead
Studio17 March 20265 min
A conversational product finder, fully specified and budgeted. We recommended against it, wrote down why, and the client agreed. Six months on, here is the follow-up.
Sara Kilián · Managing partner
Fixed-price builds for the websites businesses ask us for most — from a four-page static site to a fully custom Laravel store. Each package spells out what is included, links to live sites we have built at that level and demos you can click through, so you know exactly what you are paying for before work starts.
₹9,999+18% GST
Reference websites
₹25,000+18% GST
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₹40,000+18% GST
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₹49,999+18% GST
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₹99,999+18% GST
Reference websites
₹75,000+18% GST
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₹80,000+18% GST
Reference websites
₹1,20,000+18% GST
Reference websites
₹1,80,000+18% GST
Reference websites
₹2,80,000+18% GST
Reference websites
Prices are in Indian rupees and exclude 18% GST. Domain, hosting, paid themes, plugins and app subscriptions are billed at cost. Somewhere between two packages, or need something that is not listed? Ask for a quote — it usually takes one call.
Genuinely — send it over. Two of these articles exist because a reader argued us out of a previous position.