Domain knowledge is mostly knowing which constraints are real

We work with retail teams on the whole span — from the merchandising surface buyers use every morning to the checkout the customer sees once. Peak-season readiness is planned in July, not in November.

Travel software lives or dies on inventory accuracy. We build against the awkward realities — overbooking rules, cancellation windows, currency drift and channel manager sync.

Property search is a hard search problem wearing a simple interface. We spend our time on geospatial indexing, saved-search alerts and the CRM integrations agents actually open.

Compliance is an architecture decision, not a checklist at the end. Audit logging, consent, data residency and access control get designed in the first week of a health engagement.

Education traffic is spiky and unforgiving — everybody logs in at the same hour. We build for that curve and for the accessibility standards the sector is rightly held to.

Financial products are mostly state machines with legal consequences. We model them explicitly, test the unhappy paths hardest, and instrument everything that touches money.

We join SaaS teams at the awkward stage — the prototype works, the architecture does not scale, and enterprise buyers are asking about SSO. That is our favourite problem.

Fashion clients need content and commerce in the same breath. We build storefronts where an editor can ship a campaign at 9am without asking an engineer for anything.

Large catalogues break naive front ends. We focus on browse performance, recommendation surfaces and the entitlement logic that decides who sees what.

Wellness apps get used in basements with no signal. Offline-first sync and honest streak logic matter more here than almost anywhere else.

Vehicle commerce is configuration at heart — options, dependencies, regional availability. We build the rules engine once and let every surface read from it.

For firms, the highest-return software is usually internal. We start with the process everyone complains about and take it off the spreadsheet it currently lives on.